Affiliate Partners

Join the Kaleo affiliate programme and partner with us to grow your revenue streams. We work with publishers, streamers, content creators and marketing partners across the UK and beyond, offering a straightforward partnership built around transparency, reliable payments and practical promotional support. If you run a site, channel or campaign targeting players, we want to make it easy to promote our brand and convert traffic into recurring value.

Programme purpose

Our affiliate programme is designed to create mutually beneficial relationships. We provide partners with the tracking, creative assets and commercial terms needed to monetise audiences interested in online casino and sports betting. The focus is on sustainable performance rather than quick wins, so we favour clear reporting, sensible payment terms and open lines of communication.

Partnership benefits

Partners benefit from a commercial model that rewards quality traffic and long-term player retention. We offer prompt, reliable payments, dedicated account handling for larger partners and flexible agreements for niche publishers. You also gain access to branded creatives, landing pages and campaign ideas that work well in UK markets.

Commission structure

We provide a range of commercial options to suit different partner types, including revenue-share and hybrid arrangements. Specific rates are agreed individually during onboarding so we can match terms to your traffic profile. Payments are processed regularly and we support multiple payout methods to keep administration simple.

Tracking and reporting transparency

Accurate tracking is central to our partnership approach. We use industry-standard tracking to attribute players and measure conversions, and partners have access to a reporting portal with real-time stats. Reports include clicks, registrations, deposits and validated player activity so you can assess campaign performance and optimise accordingly.

Marketing tools and support

Our creative toolkit includes banners, landing pages, tracking links and suggested ad copy tailored for UK audiences. We provide regular updates on promotions and new features so you can keep campaigns fresh. For higher-volume partners, we offer bespoke creatives and seasonal co-marketing support to boost conversion.

Long-term cooperation

We aim to build durable relationships based on clarity and mutual growth. Partners can expect responsive account management, routine performance reviews and the opportunity to negotiate improved terms as volumes grow. To discuss a partnership, contact our affiliate team at [email protected] and we will reply with next steps.